Tracy Aliche Consulting Case Studies
Founder: Tiffany Aliche
Brand: “The Budgetnista”
Founder: Tiffany Aliche
Brand: “The Budgetnista”
Tiffany Aliche, acclaimed as a Financial Educator and New York Times Best Selling Author, spearheads a transformative financial initiative under her banner, ‘The Budgetnista’. Hervisionary leadership has sparked a global movement, empowering over 2 million women worldwide. Together, they’ve achieved remarkable milestones, collectively amassing savings exceeding $250 million, liberating themselves from ver $200 million in debt, realizing homeownership dreams, and fundamentally reshaping their financial mindsets.
Contract Term: 10 months
PR Goal
Tiffany initially engaged TAC for Image Consulting services, but the scope soon evolved to managing both her personal and public brand image. This included more expansive goals such as building awareness for her then-upcoming books, ‘Get Good with Money’ (2021) and ‘Made Whole’ (2023). Beyond these anticipated book releases, TAC was also tasked with securing mainstream media coverage to expand the reach and influence of The Budgetnista brand.
NOTE: TAC’s PR engagement with TheBudgetnista has been ongoing since January 2020, with two focused book campaigns, each lasting about 5 months.
Our Strategy
TAC employed a comprehensive, multi-faceted strategy, including targeted pitching, strategic press release distribution, a focused podcast tour, and the crafting of pertinent key messaging around the books and the client’s expertise. This concerted effort resulted in a significant surge of awareness for both the book releases and the Budgetnista brand.
To maximize impact, TAC coordinated closely with media partners and the publisher, Penguin, to align book coverage with key publication dates. Coverage was strategically secured across platforms where the client’s target audience consumed content, creating widespread buzz—from national TV segments to podcasts, radio, digital, and print outlets.
The Results
TAC’s ongoing PR engagement with Tiffany commenced in January 2020. Over the years, TAC has been pivotal in orchestrating the successful launches of two acclaimed books – ‘Get Good with Money’ (campaign duration: Dec 2020 – April 2021) and ‘Made Whole’ (campaign duration: Sept 2023 – Jan 2024). Notably, ‘Get Good with Money’, was an instant New York Times bestseller and has sold over 300,000 copies.
In addition to the book campaigns, TAC’s overall visibility strategies have been instrumental to The Budgetnista’s rapid brand expansion
This enduring partnership has yielded prominent mainstream coverage across esteemed media outlets such as The Today Show, The New York Times, CNBC, Good Morning America, Yahoo Finance, The Mel Robbins Podcast, Money Magazine, LIVE w/ Kelly & Mark, Essence, TMZ Live, and more.
Client Media Coverage and Visibility Metrics
