Tracy Aliche Consulting Case Studies
Founder: Chinelo Chidozi & Ndidi Obidoa
Brand: “Bolden”
Founder: Chinelo Chidozi & Ndidi Obidoa
Brand: “Bolden”
Bolden is a pioneering skincare brand committed to helping shape the global conversation around inclusive beauty standards. Founded in 2015 by Chinelo Chidozie and Ndidi Obidoa after recognizing the need for affordable, vegan, and cruelty-free skincare tailored to melanin-rich skin. Endorsed by influencers like Jackie Aina and Yvonne Orji, Bolden’s standout product is their #CultFavorite SPF 30Brightening Moisturizer, complemented by ethically sourced shea butter oils from a women’s co-op in Burkina Faso.
Contract Term: 7 months
PR Goal
Bolden engaged TAC’s PR expertise to drive awareness for its launch in over 1,000 Walmart stores. The client’s PR goals also included increasing brand recognition by securing media coverage on high-traffic platforms, highlighting its mission to make skincare more inclusive.
The Strategy
TAC’s strategic approach involved crafting and distributing press releases and pitches on varied story angles, including
Bolden’s Walmart launch, inclusive beauty, new product launches, their ‘hero’ product, and the brand story. Media outreach was targeted and timely.
TAC’s strategy also included outreach for newsletter features, award show gift bag placements, brand sponsorship opportunities, and influencer + beauty editor sampling.
Bolden Skin Care
The Results
TAC’s diverse visibility efforts resulted in Bolden’s inclusion in listicles, newsletters, top award show gift bags, and product sampling by influencers and editors from Cosmopolitan, Harper’s Bazaar, Popsugar, Refinery29, Ebony, and Woman’s Day. TAC also secured an exploratory meeting with actress Keke Palmer’s team to discuss potential collaborations.
Traditional media coverage included features in Bustle, Byrdie, Bloomberg, and Fashionista.
Client Media Coverage and Visibility Metrics
