Tracy Aliche Consulting Case Studies

Dr. Ugo Logo

Founder: Dr. Ugo Iroku
Brand: Public Health Expert & Physician

Founder: Dr. Ugo Iroku
Brand: Public Health Expert & Physician

Ugo Iroku, MD, is a distinguished Physician and Public Health Expert with a commitment to sharing medical knowledge beyond the confines of the hospital. Passionate about enhancing health literacy for all, Dr. Ugo is dedicated to making complex medical concepts accessible and understandable to everyday individuals. Dr. Ugo is a top-tier physician, who was trained at Harvard Medical School and earned a Master’s degree from Johns Hopkins School of Public Health.

Contract Term: 3 months

PR Goal

GoalAmidst the concerns that surroundedCovid-19, there was an alarming surge in medical misinformation and public skepticism. TAC was enlisted by Dr. Ugo during this time to boost brand awareness for his new health literacy platform -through mainstream media coverage. Dr. Ugo also sought to be positioned as a subject matter expert, employing his charismatic approach to render complex medical topics accessible and engaging.

The Strategy

TAC’s strategic approach involved crafting and distributing press releases and pitches on varied story angles, including
Bolden’s Walmart launch, inclusive beauty, new product launches, their ‘hero’ product, and the brand story. Media outreach was targeted and timely.

TAC’s strategy also included outreach for newsletter features, award show gift bag placements, brand sponsorship opportunities, and influencer + beauty editor sampling.

The Results

TAC’s strategy leveraged Dr. Ugo’s esteemed background to secure thought leadership interviews. TAC’s timely pitching style incorporated relevant news themes (news jacking) to insert Dr. Ugo in key conversations aligned with his expertise. TAC also provided ongoing media training to prepare Dr. Ugo, a newbie to press, for interviews.

Additionally, TAC advised Dr. Ugo to host IG Live sessions on public health topics, which gained popularity and later led to similar appearances on Wired and Insider’s YouTube channels.

Client Media Coverage and Visibility Metrics

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