Tracy Aliche Consulting
Tracy Aliche Consulting2025-01-03T10:25:59-08:00

Tracy Aliche Consulting

A Public Relations firm dedicated to helping brands share their unique stories and connect authentically with their audiences.

We strive to enhance our clients’ visibility and reputation through

strategic communicationmedia engagementbrand positioning & awarenessinnovative storytelling

At TAC, we strive to enhance our clients’ visibility and reputation through strategic communication, media engagement, brand positioning and awareness, and innovative storytelling.

Client Media Placements

From Vision to Influence: Aligning Brands with Audiences for Unforgettable Impact.

By aligning our efforts with your vision, we aim to foster trust, drive engagement, and achieve lasting impact in a competitive marketplace.

Who We Are

Tracy Aliche Consulting (TAC) is a full-service public relations agency that specializes in creating tailored strategies for purpose-driven brands. With a proven track record of securing media coverage in top outlets like The Wall Street Journal, Good Morning America, and Yahoo Finance, TAC elevates brand awareness and visibility across diverse industries. What sets TAC apart is its collaborative approach, expertise in storytelling, and strong media relationships, helping clients—from small businesses to large corporations—effectively connect with their target audiences.

Tracy and client at Good Morning America

Meet The Founder

Tracy Aliche | Founder & CEO

Tracy Aliche | Founder & CEO

Tracy Aliche is the Founder and CEO of Tracy Aliche Consulting (TAC), a full-service public relations agency that delivers personalized brand strategies. With a BS in Finance and an MBA in Marketing, Tracy began her career as a Financial Analyst at Prudential Financial before transitioning into Merchandise Buying roles at major retailers. Her creative journey in fashion sharpened her ability to spot trends and build authentic relationships, eventually leading her to work as an Image Consultant. As her client base grew, Tracy was increasingly called upon to manage her clients’ media relations, which inspired her to found TAC. Today, she offers a comprehensive approach to managing both personal and public brand images, delivering impactful and tailored PR solutions.

Frequently Asked Questions

What is Public Relations (PR)?2024-11-26T15:50:25-08:00

The dissemination of information from an individual or organization to the public in order to affect their public perception.

How are PR and Advertising different?2024-11-26T15:50:59-08:00

PR focuses on building relationships and managing public perception through earned media, while advertising is a paid strategy that promotes products or services directly to consumers.

Why is PR important for brands and businesses?2024-11-26T15:51:27-08:00

PR helps to enhance brand reputation, engage audiences, and communicate effectively with stakeholders. A strong PR strategy can lead to increased visibility and credibility.

Tracy at Pix11 News NY

Ready to amplify your brand?

Ready to amplify your brand?

Partner with us to bring your messaging to the spotlight! Complete our intake form and we’ll schedule a consultation to discover how we can elevate your brand visibility and target your key markets.

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