Tracy Aliche Consulting Case Studies

Founder: Tanya Van Court
Brand: “GoalSetter”

Founder: Tanya Van Court
Brand: “GoalSetter”

Tanya Van Court, a former Nickelodeon and Discovery executive, is now the founder and CEO of Goalsetter – a financial literacy and smart money app that aims to help every member of the family achieve savings goals. Goalsetter’s mission is to impart real-world financial education to children -by offering a user-friendly platform for learning about money management.

Contract Term: 4 months

PR Goal

Tanya engaged TAC to boost awareness for several of Goalsetter’s time-sensitive initiatives that needed immediate exposure. Campaigns included a partnership with MasterCard, the #SavingOurSelves kids’ savings campaign, and the launch of the ‘Cashola’ debit card for teens and tweens, designed to teach financial literacy through everyday spending. Tanya also sought TAC’s expertise to position her as a thought leader in early financial education.

The Strategy

TAC quickly gained traction by leveraging media relationships in the finance industry. TAC was strategic in targeting diverse outlets
types – garnering coverage on podcasts, TV, radio, and digital publications.

TAC also positioned Tanya as a thought leader by highlighting her background as a Stanford-educated former Nickelodeon and Discovery executive, securing IG and LinkedIn Live discussions with influential public figures. Timely press releases and pitches were also central to TAC’s winning strategy.

GoalSetter App

GoalSetter App

The Results

TAC garnere press in key financial outlets exposing the client to their target audience and stakeholders. Media coverage included Yahoo Finance, Cheddar TV, The Chicago Tribune, Her Money, and NBC.

The momentum generated from TAC’s PR campaigns boosted brand awareness, led to additional media opportunities, and attracted interest from potential investors. Tanya confirmed that the coverage sparked interest and conversations around Goalsetter’s new CASHOLA debit card. Today, Tanya remains a leading voice in children’s financial literacy.

Client Media Coverage and Visibility Metrics

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